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Check out the latest happenings at King’s Pointe Resort.

GROWTH IN REVENUE & PROFITABILITY FOR KING’S POINTE WATERPARK OPERATIONS DESPITE SHORTER SEASON

16 Nov 2011

STORM LAKE, Iowa (Nov. 16, 2011) – An unusually cool and rainy kickoff to the waterpark season in June 2011 had King’s Pointe Resort & Waterpark staff members concerned about their chances for a successful summer. However, even though the outdoor waterpark was open for 11 less days this summer, the operation finished with the most successful season since the facility opened in 2007.

“We focused on efficiencies in our operations and executed a more aggressive advertising and social media effort,” said Nick Edwards, recently named general manager and former director of waterpark operations, King’s Pointe. “The consistency and performance of the waterpark staff led to excellent guest experiences. Combined with increased efficiencies, we were able to deliver higher revenue and operating income while decreasing expenses.”

Among the highlights in King’s Pointe’s 2011 annual waterpark report:
• Average daily attendance continues to increase year over year
• Season pass sales were up 40 percent year over year due to a successful promotion
• The waterpark operation achieved the highest total operating income since the facilities opened in 2007
• Overall, the waterpark operation grew three percent in total revenue while decreasing overall expenses by 18 percent

For the first time, King’s Pointe conducted a satisfaction survey of waterpark guests over the summer to obtain feedback for the management team and staff. While the total number of survey participants was just over 300 individuals, more than 95 percent of survey respondents ranked King’s Pointe waterpark operations as excellent or good in the areas of safety, cleanliness and customer service. Survey results will be used to review 2012 offerings in the waterparks and incorporate viable suggestions into short-term and long-term planning.

Edwards added that the season pass promotion begins again December 1, just in time for the holiday shopping season. Visit kingspointeresort.com to purchase online or call toll-free 866-552-5960.

NICK EDWARDS PROMOTED TO GENERAL MANAGER OF KING’S POINTE RESORT & WATERPARK

16 Nov 2011

STORM LAKE, Iowa (Nov. 10, 2011) – Kinseth Hospitality Companies is pleased to announce the promotion of Nick Edwards to the position of hotel general manager for King’s Pointe Resort & Waterpark. Edwards will be responsible for ensuring guest satisfaction, maximizing hotel performance and creating success for all team members as well as maintaining ongoing communication with Kinseth and the City of Storm Lake.

“Nick’s success in the management of the waterpark facilities here at King’s Pointe and his previous experience make him the ideal candidate for this position,” said Tim Schneider, director of operations and purchasing, Kinseth. “He has shown commitment to the guest experience and success of King’s Pointe both in his service philosophy and ability to manage people and profitability.”

Edwards brings with him more than five years of professional experience with King’s Pointe, most recently serving as interim general manager and director of waterparks for the property. Edwards has consistently showcased the ability to maintain a safe, service-oriented environment in both of the waterparks. In addition, he and his team increased profitability year over year by 32 percent.
“It is a privilege to be selected for this position,” said Edwards. “We are fortunate to have a supportive property management team and relationship with the City of Storm Lake. I look forward to working with the great King’s Pointe team in this new role to solidify our vision to be a premiere Midwest destination for both leisure and business guests.”

Prior to joining King’s Pointe, Edwards managed many different aspects of waterpark operations at Wasserbahn Waterpark Resort, Amana, IA, Huck’s Harbor Waterpark, Burlington, IA, and Big Surf Waterpark in Lake of the Ozarks, MO.

Nick was awarded Storm Lake’s Customer Service person of the year in 2008 and was featured in the World Waterpark Association trade magazine as a top aquatic professional in 2010.

KING’S POINTE RESORT APPOINTS KELLI BERG AS DIRECTOR OF SALES

12 Jan 2012

NEWS RELEASE
KING’S POINTE RESORT APPOINTS KELLI BERG AS
DIRECTOR OF SALES

STORM LAKE, Iowa (Jan. 9, 2012) – Management at King’s Pointe Resort & Waterpark conducted a wide search for the director of sales position, but in the end they didn’t have to look too far. Northwest Iowa native and former Storm Lake United marketing and activities director, Kelli Berg, was recently hired to promote King’s Pointe, a full-service hotel and waterpark destination in Storm Lake, Iowa.

As director of sales, Berg will be responsible for promoting the resort hotel’s facilities to prospective corporate and leisure travelers, as well as, meeting and event planners, including corporate events, wedding couples and large family and group events. Berg officially joined the King’s Pointe team on January 3.

“Kelli’s ability to hit the ground running and immediately understand the unique attributes of both King’s Pointe and Storm Lake made her the right person for the director of sales role,” said Nick Edwards, general manager, King’s Pointe. “This position requires a self-starter with a lot of energy and enthusiasm and Kelli definitely delivers on those requirements.”

Berg currently serves as a Western Iowa Tourism Region Board Member and co-chair for Storm Lake events Extreme Winter Festival and Lakefest. As mentioned, she previously served as marketing and activities director for Storm Lake United for two and a half years after graduating from South Dakota State University in Brookings, South Dakota. While attending SDSU, Berg served as an intern for Habitat for Humanity.

“We are fortunate to have such a fantastic asset like King’s Pointe in Western Iowa,” said Berg. “My familiarity with the market and my network from my previous role will enable me to quickly start inviting new and returning corporate and leisure guests to experience all that King’s Pointe and Storm Lake have to offer.”

If you are interested in learning more about planning an event at King’s Pointe, Berg can be reached at kberg@kingspointeresort.com or 712-213-4500.